Greater Bank has announced the appointment of marketing leader, Louise Eyres, to its Board of Directors.
Ms Eyers will replace Scott Robinson, who is standing down after more than a decade of service as Non-Executive Director on the Greater Bank Board. The changes were ratified at the June Board meeting held in Newcastle today and will be effective from 1 July 2019.
The Melbourne-based Ms Eyres is currently the Chief Marketing Officer at Sport Australia, leading the enterprise team accountable for marketing, media relations and communications, digital strategy and consumer insights that deliver to a complex national agenda for sport and physical activity in Australia. She was appointed to the role in 2017, prior to which she spent 13 years at ANZ; the final eight years as Group General Manager Marketing.
She has also held a number of board positions over the past five years and is currently a Director of Williamstown VFL club and Plan International.
Highly experienced in designing, developing and executing enterprise-wide global marketing strategies, Ms Eyres has extensive experience operating at an Executive and Board level to deliver marketing strategies that transform businesses and drive organisational change.
Greater Bank Chairman, Wayne Russell, welcomed Ms Eyres to the Board and is looking forward to working with her to continue to foster the customer-owned bank’s commitment to providing customers with outstanding service and quality products.
Lousie is an outstanding appointment who’s experience will be particularly valuable as we guide the organisation through transformation that is digitally focused and largely driven by shifting customer need | Wayne Russell, Greater Bank Chairman
“I look forward Louise’s contribution, particularly at a leadership and strategic planning level, as we as a board continue to guide the organisation to deliver against our value proposition to help our customers achieve their financial objectives," Mr Russell said.
“I would also like to pay tribute to Scott Robinson for the role he has played in shaping the Board and organisation during his 12-year tenure. Over this time we have seen tremendous change to our organisation, most noticeably our transition from a building society to a customer-owned bank. I thank Scott for the time and dedication he has given to the role and his contribution to the success of the bank,” said Mr Russell.